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Promotional Content Production – effective school video production June 23, 2015

Different businesses and organisations’ needs vary, and they have different ways of working. Each promotional content production must be tailored to the individual client, so the pre-production documents must reflect this. This is especially true of shooting in schools and universities. If you’re considering producing a promotional content production for a school or college, we can offer helpful advice and greattips on how to go about it, drawn from our own considerable experience. Do lots of planning Our approach to promotional…

Corporate Video Marketing – getting interviews right June 23, 2015

When you’re creating content for corporate video marketing, it’s likely that you’ll want to shoot a “talking head”, where someone involved with the business sits down and talks about something on camera. Talking head interviews are a very effective means of driving key messages in corporate video marketing and add that touch of humanity that a voiceover and some B-roll footage won’t do. The idea is that they are the face of the business, and this will create an emotional connection…

Content Production – shooting great exteriors

Content Production – shooting great exteriors June 23, 2015

Every content production is different and brings its own set of unique challenges. Different requirements require different tools for the job: you wouldn’t use the same equipment for a Formula 1 video and a series of interviews. Every production must be handled in a way that reflects what you’re going to capture and must have a suitable dynamic. The crew will be assembled for the content production shoot by your production company based on what your brief requires. The production company…

Expert Video Production – how to find work in the industry

Expert Video Production – how to find work in the industry June 23, 2015

It’s often said that working in the video production industry can be hard work and very fast-paced, but it’s also rewarding and enjoyable. Projects are varied and can take you anywhere from down the road to halfway across the world. That’s why so many people want to work in this industry, and why an expert video production agency like us will get a lot of CVs landing in their inbox. We’ve come up with a few tips to help anyone looking…

Video Production Advice – finding a great location June 23, 2015

“Location recce” is another one one of those terms that may show up as part of your pre-production invoice. It’s a term widely used in the industry that just means visiting a location before the shoot to determine how suitable it is for shooting. We’ve put together some video production advice – a brief checklist what you may want to look out for when doing a location recce. Video Production Advice – Health and safety Whatever you’re doing at the location,…

Video Marketing Advice – The dangers of bad sound

Video Marketing Advice – The dangers of bad sound June 23, 2015

Making sure you capture perfect sound on the shoot day is one of the most important pieces of video marketing advice we can offer. Sound is perhaps the single element you cannot get wrong, ever. It must be recorded well on set, and no amount of post production can save a bad recording. Audiences will tolerate remarkably poor quality images to a point, but what we hear automatically overrides what we see, and bad sound will bring your production quality crashing down….

Branded Content Production – what’s grip? June 23, 2015

These days everyone is producing branded content production for business so it’s important to make sure that your production is keeping head and shoulders above the rest and gives the feel of greater production quality than those you’re competing with. The key way to do this is by using grip. Grip is an industry term for any device that makes the camera move while it’s recording. That’s it. It doesn’t sound like much, but the results speak for themselves. Grip shots…

Effective Video Production – Hot tips for lighting June 23, 2015

If you want to create effective video production, then the chances are at some point you’re going to need to film somebody on screen talking. It may be a staff member of a business, a client testimonial, or the CEO of a huge firm – whoever it is, they are representing a brand and you need to make them look great. A key ingredient of this is lighting them well. Here we’ve shared some helpful tips on how to get…

Effective Video Marketing – Top 10 mistakes

Effective Video Marketing – Top 10 mistakes June 23, 2015

However you decide to go about producing effective video marketing, there are some remarkably common pitfalls that can significantly reduce the overall quality of the final product. We’ve shared a few here to help you avoid them.  Effective Video Marketing – Planning by committee It’s great to have a lot of ideas about the direction you want the video to go in during the initial briefing phase, but that should come with the understanding that not all of them can happen. One of…

Video Marketing Campaign – the power to drive sales June 23, 2015

A video marketing campaign is an incredibly powerful tool. It can be used to drive awareness and visibility and increase sales for any business. Engagement is at the heart of this success – people must have an emotional connection with what they’re watching in order to engage with it. It’s often said that pictures say a thousand words, and there’s a reason for this. When we read text our brains process it and use our imagination to consider what it…

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