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Corporate Video London – Your guide to appearing on camera

Corporate Video London – Your guide to appearing on camera June 23, 2015

If your company is having a video produced, it’s a good chance they’re going to want somebody on screen representing the brand. If you’re a service-based company those chances increase. It might be your first time or you might be a practised pro, but whether you’ve memorised the last three white papers or you’re just answering a few questions, we know you want to look and sound your best. Here’s a few tips on how to do that. Corporate Video London…

Video Production Company London – How to craft a brilliant script June 23, 2015

When you’re faced with nothing but an idea and a blank page, writing a promotional script can seem difficult, but it’s a key part of the video production process. It will be different for every project and can range from just a few lines of script to a full shot-by-shot breakdown of the video. You should start off with a basic structure. The first question you should ask yourself is: “What’s the first thing I want the viewer to think when they’ve watched…

Expert Video Marketing – Is the promotional video dead?

Expert Video Marketing – Is the promotional video dead? June 23, 2015

Because of the power of content marketing and all that accompanies it, the humble promotional video seems to have been left in the dust. We are constantly reminded of the importance of content and how our online video content not only needs to be original, but quirky as well. This means that regardless of the size of the brand, they are under pressure to create online video content solely for the purpose of going viral. However this can actually restrict…

Expert Content Production – Reviewing the RED June 23, 2015

This review is based on experience of seeing RED in action and post-production workflow, not as an operator. RED cameras are digital cinema cameras that are able to produce pictures up to 6K that are worthy of glamorous films, and yet you’ll find them used on corporate video production as well. It would be understandable if you allowed yourself to become overwhelmed by the whole process of using them, especially given their Hollywood connections and impressive capabilities, but while you…

Promotional Video Production London – why quality matters

Promotional Video Production London – why quality matters April 21, 2015

The second someone starts watching your video, the production quality is going to influence their instant judgement on what they think of your brand. It’s essential that you get your video marketing right from the very first second so that your brand values can be accurately represented. Whether we want to or not, we always make snap decisions about brands whenever we see them for the first time, and these connections are so powerful that it can be very difficult to…

Video Marketing Production – Discover the power of video

Video Marketing Production – Discover the power of video April 21, 2015

Whenever someone encounters your brand for the first time, they will make instant subconscious judgements that will shape how they feel about it. It will be a basic emotion which has the strength to influence the customer, whether in a negative or positive way. For example, when a customer sees a logo for the first time, they’ll form a subconscious judgement about it. It could be: “This company is fun” “They value quality” “They are forward-thinking” “They are a trendsetter”…

Corporate Video Production Agency – expert advice

Corporate Video Production Agency – expert advice April 21, 2015

How do you start to write a brief for your video production?, whether it’s being done in-house or by using a corporate video production agency, getting your video right always starts with creating a detailed and carefully planned brief. In order to establish what you need to do, good production companies ask the right questions but if you’re on your own and you don’t know where to start, take a look at our guide below which should help you. This…

Promotional Video London – What makes it work? April 21, 2015

There are many different types of video (the brand video, the case study video) but by far the most common and popular is the promotional video. ‘Promotional video’ is a very broad term indeed – the other two examples above come under that definition as well – but promotional video is simply about businesses promoting themselves in order to drive sales. Businesses can then increase this video’s reach through promotional video marketing. Customers are increasingly active in promotional video marketing strategies…

Video Production Agency – Legal safeguarding your video

Video Production Agency – Legal safeguarding your video April 21, 2015

Every corporate video production comes with its own unique set of challenges, but these challenges can be multiplied if you’re starting promotional video production for TV or DVD. Broadcast regulations can easily trip you up if you’re not careful so ensure you select an experienced video production agency to ensure your production is watertight or you could land in trouble. Video Production Agency – TV/DVD It goes without saying that if you’re producing something for commercial gain then everything you do and use needs…

Corporate Video Production – Making the right film for your business April 21, 2015

There’s no question that these days every successful SME should have some form of video. Finding a video production company is easy, and getting a corporate video made is relatively quick and affordable. The only question that remains is: what kind of video should it be? ‘Corporate video’ is a very broad term that encompasses a wide variety of creative options and types of messages you may want to send. Here are some of the different approaches to corporate video…

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