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Video Marketing Campaign – The dangers of SEO

Video Marketing Campaign – The dangers of SEO April 21, 2015

It goes without saying that a key part of any video marketing campaign is how much budget is allocated to them, and that productions with a large budget can be more successful than those without. There are stories out there about ultra-low budget videos going viral and gaining millions of views online, and some will tell you a successful video marketing campaign is all about being creative without much budget. But how many videos made like this have you seen recently?…

Promotional Video – Guide to the production process

Promotional Video – Guide to the production process April 21, 2015

The stages of great promotional video production may be a mystery to those who are new to the whole process. Of course you’ll be taken through every stage as it happens so you’ll know what’s going on, but it’s helpful to have a good idea of what your money is being spent on and from the video production company’s perspective, keeping the client in the loop can only be good for the working relationship. Below are the broad stages of…

Product Video Production – Case study April 21, 2015

Above is an example of our product video production work. With years of experience in creating promotional content, we create product videos that perfectly balance high-quality video production with expert video marketing to make sure your video works for you. The Brief To produce high-quality product videos for a range of SMART products to be used in schools. They had to look sleek and glossy, and demonstrate the key features which make them fun tools for learning in order to increase sales. Our Product Video…

Video Marketing Production London – How to create an effective campaign April 16, 2015

Creating effective video marketing isn’t as difficult as it may seem, but it’s often overlooked. In many cases, producing a video for business is just a small part of what you may be trying to achieve. If the video showcases a product or service, or is an exciting new case study, then simply making the video may not be enough to enable commercial success. Here are our tips on producing effective video marketing. Before Production Obviously the immediate goal when making a…

Promotional video production – what’s the right camera for me? April 16, 2015

One of the areas in promotional video production that has advanced rapidly in recent years is camera technology. Though there are now literally hundreds of types of camera, and many different uses for them, they can usually be placed into just three distinct categories, to work with three different budgets and shooting styles. Whether you’re a camera operator or just a confused client, this very quick video production advice should help you navigate the complex world of camera technology. Promotional Video Production –…

Corporate Video – how much does it cost?

Corporate Video – how much does it cost? April 15, 2015

This is the age-old question, and it can be the question that’s sometimes asked first, before sharing any details of the project. The simple answer is that there’s no quick answer. Shoots come in all sizes and styles, and thus come with different price tags. That said, there are certain things like equipment and talented professionals you’re always going to have to spend money on to get the job done. Cameras, microphones, lights and people all come in huge ranges of…

Video Production Advice – Pre-production

Video Production Advice – Pre-production April 15, 2015

Pre-production is one of the initial stages of putting a video together and also one of the most important ones. Compared to the rest of the shoot it shouldn’t be very expensive, but unless it’s done correctly, the rest of the video production can end up costing you more due to overlooked issues. As the name suggests, it’s everything that needs to be sorted out before actual production can begin. Your video production company should give you a breakdown of…

Corporate Video Production – How to get yours right. April 15, 2015

Corporate video production can often be a challenging experience, but also a fun and rewarding one. Because of this, you may find that everyone wants to get involved somehow and the whole thing ends up being ‘developed by committee’. Everyone puts an idea forward and the planned video ends up being longer than Tarantino’s cut of Pulp Fiction. So to help prevent this, we’ve come up with a list of the most basic elements that most videos will need to…

Video Marketing – How does it work?

Video Marketing – How does it work? April 15, 2015

More and more these days we’re being told video marketing is taking over as the dominant force for relaying information. You only have to look at YouTube, where 300 hours of video are uploaded every minute of every day. All the statistics are telling us that people are hungry for digital content. But why? Here are some reasons why film content boosts our interaction, and how understanding this is key to your business relationship between you and your customers. It’s quick…

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