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Expert Video Production – how to find work in the industry

Expert Video Production – how to find work in the industry June 23, 2015

It’s often said that working in the video production industry can be hard work and very fast-paced, but it’s also rewarding and enjoyable. Projects are varied and can take you anywhere from down the road to halfway across the world. That’s why so many people want to work in this industry, and why an expert video production agency like us will get a lot of CVs landing in their inbox. We’ve come up with a few tips to help anyone looking…

Effective Video Marketing – Top 10 mistakes

Effective Video Marketing – Top 10 mistakes June 23, 2015

However you decide to go about producing effective video marketing, there are some remarkably common pitfalls that can significantly reduce the overall quality of the final product. We’ve shared a few here to help you avoid them.  Effective Video Marketing – Planning by committee It’s great to have a lot of ideas about the direction you want the video to go in during the initial briefing phase, but that should come with the understanding that not all of them can happen. One of…

Video Marketing Campaign – the power to drive sales June 23, 2015

A video marketing campaign is an incredibly powerful tool. It can be used to drive awareness and visibility and increase sales for any business. Engagement is at the heart of this success – people must have an emotional connection with what they’re watching in order to engage with it. It’s often said that pictures say a thousand words, and there’s a reason for this. When we read text our brains process it and use our imagination to consider what it…

Corporate Video London – Your guide to appearing on camera

Corporate Video London – Your guide to appearing on camera June 23, 2015

If your company is having a video produced, it’s a good chance they’re going to want somebody on screen representing the brand. If you’re a service-based company those chances increase. It might be your first time or you might be a practised pro, but whether you’ve memorised the last three white papers or you’re just answering a few questions, we know you want to look and sound your best. Here’s a few tips on how to do that. Corporate Video London…

Video Production Company London – How to craft a brilliant script June 23, 2015

When you’re faced with nothing but an idea and a blank page, writing a promotional script can seem difficult, but it’s a key part of the video production process. It will be different for every project and can range from just a few lines of script to a full shot-by-shot breakdown of the video. You should start off with a basic structure. The first question you should ask yourself is: “What’s the first thing I want the viewer to think when they’ve watched…

Expert Video Marketing – Is the promotional video dead?

Expert Video Marketing – Is the promotional video dead? June 23, 2015

Because of the power of content marketing and all that accompanies it, the humble promotional video seems to have been left in the dust. We are constantly reminded of the importance of content and how our online video content not only needs to be original, but quirky as well. This means that regardless of the size of the brand, they are under pressure to create online video content solely for the purpose of going viral. However this can actually restrict…

Promotional Video Production London – why quality matters

Promotional Video Production London – why quality matters April 21, 2015

The second someone starts watching your video, the production quality is going to influence their instant judgement on what they think of your brand. It’s essential that you get your video marketing right from the very first second so that your brand values can be accurately represented. Whether we want to or not, we always make snap decisions about brands whenever we see them for the first time, and these connections are so powerful that it can be very difficult to…

Video Marketing Production – Discover the power of video

Video Marketing Production – Discover the power of video April 21, 2015

Whenever someone encounters your brand for the first time, they will make instant subconscious judgements that will shape how they feel about it. It will be a basic emotion which has the strength to influence the customer, whether in a negative or positive way. For example, when a customer sees a logo for the first time, they’ll form a subconscious judgement about it. It could be: “This company is fun” “They value quality” “They are forward-thinking” “They are a trendsetter”…

Promotional Video London – What makes it work? April 21, 2015

There are many different types of video (the brand video, the case study video) but by far the most common and popular is the promotional video. ‘Promotional video’ is a very broad term indeed – the other two examples above come under that definition as well – but promotional video is simply about businesses promoting themselves in order to drive sales. Businesses can then increase this video’s reach through promotional video marketing. Customers are increasingly active in promotional video marketing strategies…

Corporate Video Production – Making the right film for your business April 21, 2015

There’s no question that these days every successful SME should have some form of video. Finding a video production company is easy, and getting a corporate video made is relatively quick and affordable. The only question that remains is: what kind of video should it be? ‘Corporate video’ is a very broad term that encompasses a wide variety of creative options and types of messages you may want to send. Here are some of the different approaches to corporate video…

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