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Video Marketing Advice – The dangers of bad sound

Video Marketing Advice – The dangers of bad sound June 23, 2015

Making sure you capture perfect sound on the shoot day is one of the most important pieces of video marketing advice we can offer. Sound is perhaps the single element you cannot get wrong, ever. It must be recorded well on set, and no amount of post production can save a bad recording. Audiences will tolerate remarkably poor quality images to a point, but what we hear automatically overrides what we see, and bad sound will bring your production quality crashing down. Cutting corners on capturing sound is not good video marketing advice as you will be providing a negative impression of the brand you’re trying to promote.

There are many different microphones you can use and it’s important to know which one is right for the job. In the corporate video production industry, there are two kinds that are most frequently used. We provide video marketing advice and guidance on the best options for you.

Video Marketing Advice – what’s the best microphone?

The first kind is the clip-on radio mic. This is common for talking head interviews. They are small, easy to conceal and they do a great job of picking up the person speaking and very little else. They’re also compact, lightweight, and can be quickly set up by any member of the crew. The mic is clipped beneath them on a lapel or top and connected to a radio pack which can be on their lap or beside them out of sight, and the cable that connects them can be run down the inside of their jacket or shirt to keep things looking tidy. You will need to have someone dedicated to monitoring sound for this though, as this method can pick up some fabric rustle from shirts or squeaking from waterproof coats.

The second kind of sound recording comes from a boom microphone. It’s usually attached to a large pole and held by a boom operator, though if it’s a long take and no movement of the speaker is required the mic may be clamped on to a stand to save the operator’s arms! They are much bigger than clip mics and are normally suspended above the speaker instead of below. They’re great for picking up directional sound (all sound in the direction you point it), you just have to make sure there’s nothing noisy going on behind your speaker. The main downside is you need a dedicated sound operator to handle and monitor them, but the upshot is you’ll always get great quality sound.

It’s not just the microphones you’re using that you need to consider. The location may be too small for a large boom mic or it may be so big it produces an unwanted echo, and if it has air conditioning running, ask the location managers if they can turn it off while shooting.

Despite its importance, sound actually takes up very little of a production budget, so you should always be able to capture great quality sound. A good piece of video marketing advice is to always have someone monitoring the sound. If you take all this video marketing advice on board, you should come away from the shoot with great sound.

Video Production London

Video Production London

Video Production London creates high quality digital content marketing for a variety of market leaders and international corporate brands. In our blog we share our expertise, experiences and insights into all aspects of Video Production and Video Marketing.

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